Applying Instagram for Social Media Marketing

Social Media

Not too long ago a reader asked me how to use Instagram hashtags within a social strategy. Well even before she asked me that question I was thinking of a bigger question: In which ways can a marketer use Instagram in social media marketing?

Here are 9 key things in marketing with Instagram. Since marketing is not holistic for any company, product, or circumstances, I encourage you to read these points and comment below if you want to expand on any ideas raised, or especially if you disagree. I am open to anyone’s thoughts and questions and will always respond quickly, with a value of One Billion dollars and 80 million users Instagram can’t be ignored.
Nine Points on Marketing with Instagram:

1: Don’t rely just on Instagram

When forming your social media strategy Instagram is a great mobile marketing tool, but it is not the only tool. By design Instagram works best in conjunction with other sites. Especially visual friendly content sites like Pinterest, Tumblr, and Facebook, as these sites also offer the best viral impact for sharing and discussing photos.

2: Involve your Community

As with any social media marketing campaign not only should you reply on your own pictures, you should reach out liking and commenting on their photos too, especially if they mention your product or brand. As we have seen before customer service through social media can be a great way to retain a customer who is having a problem.